Course Description

Program Description This joint Durham College and University of Ontario Institute of Technology (UOIT) diploma-to-degree program will enable you to earn your diploma and degree in only four years. Experience the best of both learning environments while on the journey to a rewarding career in marketing. With the help of research data and a solid understanding of consumer behaviour, marketers get involved at the design stage to ensure products being developed are geared to the intended target market(s). This includes monitoring and incorporating the latest trends in their promotional planning, such as digital media, to reach consumers in the most effective way. NOTE: Students enrolling in this program are required to purchase their own laptop. This program was created by DC and UOIT for individuals who plan to take UOIT’s Bachelor of Commerce (Hons) degree program. The bridging courses required for admission to the degree program are embedded in the curriculum and if you achieve a minimum cumulative grade point average of 3.5 in each semester of your DC courses and no grade below C in your UOIT courses, you can apply directly to the third year of the degree program. This opportunity allows qualified candidates to major in Marketing at UOIT; however, acceptance is based on UOIT approval with higher marks required. In order to participate in this program, you are required to maintain a cumulative grade point average of 3.5 and complete an application to UOIT in the first semester. The UOIT embedded courses are flexible and subject to change by UOIT. Academic planning assistance will be offered to you by a student advisor representative. As a student participating in this program, you will be registered at DC and at UOIT. UOIT offers classes in the evenings and the annual calendars including reading week are generally different. Students are expected to attend all classes that are scheduled. In addition the two institutions use different learning management systems. This program enables students to complete the Marketing – Business diploma at DC and the Bachelor of Commerce (Hons) at the University of Ontario Institute of Technology (UOIT) in four years for qualifying students, and at less cost than a four-year degree program. This program provides students with the option of proceeding in second year with the college-only curriculum to complete the standard two-year Marketing – Business diploma, or proceeding to complete the two-year University Transfer, which will include five university credits. This unique pathway is available on a shared campus with exposure to college and university faculty, information and opportunities. Students can transfer to any other first-year business program at DC after the first semester; leave after the first year with a Business Fundamentals certificate; or leave after the second year with a Marketing – Business diploma. Students who choose to return to complete the Marketing – Business Administration program would receive advanced standing. Career options: Advertising sales representative Account or advertising executive Business-to-business sales representative Channel manager Communications manager Digital marketing co-ordinator/manager Experiential marketing/event co-ordinator/planner Marketing or brand co-ordinator/manager Marketing researcher Promotions co-ordinator/manager Research analyst Sales, retail or marketing manager Social media community manager Social media content co-ordinator/manager

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